bsg

Virgin Atlantic

virgin atlantic

marketing organisation development

"Virgin Atlantic needed to take a much more centralised approach to managing its Brand around the world. Working very closely with our internal team, the BSG helped us to design and execute an integrated communications process that is now followed by all our markets and agencies Globally. We are delighted with the result."

Breda Bubear, Head Of Global Brand Communication, Virgin Atlantic (and deadly football striker)

challenge

VAA needed to move to a global approach to managing their brand. An approach that would allow them to focus their messaging on Global brand initiatives - aligning all marketing teams around the world - all executed in a tone and style that is consistent with the VAA brand proposition.

solution

A new approach to Global Brand Communication Development. From global marketing meetings, department and team structures, to scorecarding, managing agencies, channel briefing and global brand initiative toolkits.

result

All brand initiatives globally aligned, with strong support from all markets and agencies. A step change in the efficacy and execution of brand initiatives globally - with the cost benefits that a more centralised approach will bring.