challenge
Virgin Atlantic Airways were looking to become the athlete's airline of choice and help support the UK's future Olympians.
solution
Having assessed all the options, the BSG negotiated a deal with UK Sport to provide a benefit package of flight discounts, upgrades, lounge access and booking facilities for all athlete on the World Class Podium Programme. In addition we recommended working with 12 potential medallists for London 2012, who have since become the consumer face of the campaign.
result
With athletes and federations benefitting from the UK Sport VAA partnership on a regular basis, VAA has quickly established itself as the athlete's airline of choice.