challenge
One of the world's largest Brand Owners, Unilever, challenged the BSG to help it develop a new Global Integrated Brand Communication (IBC) methodology to be used across all of its brands.
solution
Working across a number of Unilever brand teams (Axe / Lynx, Rexona / Sure, Knorr, Dove etc.) The BSG helped develop and execute a new approach to Brand Communication for Unilever's Global Brand Teams. Included working with Integrated Project Teams, moving from local to global team working - and managing Agency networks.
result
A new "every touch counts" culture and integrated marketing process - brought to life across all communication touch points.