bsg

Sunsilk (Unilever)

sunsilk (unilever)

integrated consumer engagement (i.c.e)

"The BSG's brief was to help us get to brilliant execution of our new Global Sunsilk Integrated Communications Campaign - Co Creation. The result was a combination of Market Briefing, Share And Steal and Go To Market planning sessions that ensured that all markets were maximising resources to bring the campaign to life flawlessly at local level. The Markets responded brilliantly - and we are seeing excellent business growth as a result."

Dean Aragon, Global Brand Director, Sunsilk (& wicked Badminton player)

challenge

To help lead the major Global Sunsilk markets in the development, roll out and execution of the new Global Sunsilk communications platform : "Product Co Created With The World's Leading Hair Care Experts".

solution

A unique process that brought together the leading Sunsilk markets from around the world. Creating a shared ambition and vision of success, benchmarking, sharing and stealing channel activation ideas, developing the global go to market tool kit and consumer engagement plan.

result

One of Unilever's most successful Integrated Communication campaigns ever. And tangible growth for Sunsilk in all key Global markets.