challenge
To support Nestle in the development and launch of an integrated approach to communication for a new Global Kit Kat product, Kit Kat Senses.
solution
The BSG helped to lead the integrated Kit Kat Senses launch - working with the integrated agency team to develop the campaign idea - and develop world class channel thinking to bring it to life across the UK.
result
Kit Kat's most successful new variant launch - ever.