challenge
Develop and launch a new Global Cricket brand. From scratch. Within six months. For launch first in the UK and Global roll out in 2011/2012.
solution
T20 and IPL are driving change in the world of cricket. The BSG developed BoomBoom. A brand to meet the demands of the changing game. BoomBoom has a simple philosophy : "freedom to play" with creativity and flair. The BSG also built an independent team of specialists - from PR to Digital, Supply Chain, Visual ID and Sales - to help bring BoomBoom to market.
result
Within two months of developing the brand proposition and visual identity, BoomBoom was approached by the National Cricket Team in Pakistan as a potential equipment supplier to the team. Pakistan played the T20 World Cup finals in BoomBoom kit and BoomBoom bats are used by Pakistani players (including Shahid Afridi) - and English County players too. BoomBoom is also stocked in some of the UK's leading independent crickets stores.