we create champion brands

the bsg offers a unique combination of global brand development and integrated marketing expertise.

what we do

founded in 2003. based just off the king's road, london. we lead some of the world's largest brands in transformational marketing thinking and application: from process and organisational development to integrated team leadership and campaign execution. our work is based on some strongly held beliefs...

  • ambition
  • inspire participation
  • think the idea, not the maths
  • execution
  • there is no finish line
  • think global act local

ambition

Our ambition is infectious. We want your team to be as ambitious for your business as we are. Starting with Global Benchmarking and Goal Setting, we help to set your team ambition – and then deliver it through targets and processes that reach across every element of your integrated marketing plan.

inspire participation

Join in. Share. Comment. Co-create. We will transform your approach to developing multi-channel consumer engagement plans that inspire consumers to participate in campaign ideas.

think the idea, not the maths

Media and channel choice follows idea development. Never the other way round! We create big global brand communication ideas – or help lead cross functional teams to ensure existing campaign ideas work harder for your communication dollar!

execution

Brilliant execution delivers considerable competitive advantage. Our unique experience means we lead your integrated marketing and agency teams to deliver world class execution of campaign ideas – anywhere in the world.

there is no finish line

Everything we do is results orientated – and measurable. We use a unique score-carding process to set goals and measure delivery in market. We deliver measurable results.

think global act local

From Shanghai to Singapore – and Mumbai to Moscow – we work with local integrated client & agency teams to ensure Global Campaign ideas are brought to life through the eyes of local consumers.

Our Products

  • integrated consumer engagement (i.c.e)
  • marketing organisation development
  • brand development
  • plan b(sg)
  • engaging through sport
  • insight development

integrated consumer engagement (i.c.e)

The BSG has a proven track record of working with some of the world's largest brand owners, supporting them in transforming their approach to integrated marketing and consumer engagement across Global brand portfolios. Unilever, Diageo, Sara Lee and Virgin Atlantic...

marketing organisation development

We work with marketing leaders to deliver organisational change - enhanced structures and processes that facilitate a world-class approach to integrated brand development and consumer engagement.

brand development

We love developing new brand / product propositions - and bringing them to life! We will do this independently, working with a team of relevant partners sourced and managed by The BSG, or in conjunction with your existing agency partners.

plan b(sg)

The BSG is often asked by clients to take a fresh look at campaign ideas / product propositions that - despite the best of efforts - just don't seem to be engaging consumers. We will trawl through historical data, mine consumer insights, run deep dive "Big Head" sessions to get to the bottom of precisely why a product or idea is not meeting its potential. We can do this collaboratively with an existing team - or independently.

engaging through sport

All of our team have a passion for sport. And some of them have worked at the highest level on International Sports Brands (Nike & adidas). We have a strong point of view on sport - especially how brands can use sports sponsorship as a means to integrated consumer engagement.

insight development

We are constantly asked to help brands develop fresh insights that will drive communication platforms - and new product development. Once an insight has been developed, we don't stop there. We will transform your approach to bringing the thinking to life for consumers.

Case Studies

Our Clients

we work with some of the world's largest businesses and brands. they all have one thing in common: a desire to inspire their consumers through a fresh approach to integrated marketing.

  • Magnum
  • Reebok
  • Unilever
  • Diageo
  • Lynx
  • Dove
  • Sunsilk
  • Johnnie Walker
  • Sara Lee
  • Guinness
  • Coca-Cola
  • Nestle
  • Sky
  • Rexona
  • BoomBoom Cricket
  • Kit Kat
  • Persil
  • Virgin Atlantic

The Team

world class integrated marketing demands proven leadership. we only employ proven marketers who have worked at director level on some of the world's largest brands. our experience in leading integrated teams delivers outstanding business results - fast!

  • Rod Connors

    rod connors

rod connors

Rod kicked off the BSG in 2003 - and leads The BSG Team. He cut his teeth on brand marketing at Unilever before time as Head of Marketing at adidas - and Marketing Director at Nike. Rod has been recognised by Marketing Magazine as one of the country's most influential marketeers - and is a regular contributor on the Global Marketing Conference circuit. Rod spends as much of his free time as possible either following Leeds United - or training for ridiculous sports events such as the Etape Du Tour!

contact

please get in touch if you want to work with us, or just want to know more.

2 Eaton Gate
London
SW1W 9BJ
+44 203 427 3532


Rod Connors rod@thebsg.eu



Registered VAT No. 828353122.
The BSG trades under Branded Sport Ltd.